Fashion & Lifestyle Buying, Merchandising & Sourcing Consultant
Turning product potential into commercial performance
Let Me Help...
With 25+ years of experience across fashion retail, buying, merchandising and global sourcing, I help fashion and retail businesses make better commercial decisions — from product and range strategy through to sourcing, profitability and growth.
Why StyleLifeEditor?
The best commercial decisions happen when product, customer and business performance are considered together.
My career has been built at that intersection — combining commercial rigour with a deep understanding of product, customer behaviour, buying and sourcing.
I've led an £800m+ womenswear division, held full P&L responsibility for a global sourcing business and worked across major fashion and retail organisations including New Look, Li & Fung and House of Fraser.
I bring the perspective of a senior operator who has led major businesses, managed significant P&Ls and built high-performing teams across some of the UK's best-known fashion and retail organisations.
Today, through StyleLifeEditor, I bring that experience to ambitious businesses that need clarity, expertise and practical commercial action.
Product & Proposition
Create the right product for the right customer.
Product strategy • Range architecture • Buying & merchandising • Product development • Customer proposition • Trading strategy
Commercial Performance
Make the product work harder for the business.
Margin improvement • Sourcing strategy • Supplier optimisation • Cost and lead-time management • P&L performance • Wholesale opportunities
Growth & Transformation
Build the structure and capability to support the next stage.
Business transformation • Operating models • Team structure • Leadership • Change management • Strategic partnerships
I'm Emma Worley I've worked across retailers, and global sourcing organisations, leading teams, developing product strategies and improving commercial performance. My approach is straightforward: understand the customer, the product, & the numbers — make the decisions that bring them together.
